Guide to Social Media
Social media is a key channel to drive brand awareness, lead generation, customer support, and to interact with your customers on a consistent basis.
Get the most out of your social media channels with these helpful tips and tricks!
Create engaging content featuring your partners, partner offers, holidays events and other things happening in your community. Some examples include:
Some examples include:
- Images and videos as static posts
- Images and videos as Facebook and Instagram stories
- Instagram reels and IGTV
- Blogs and articles
Be knowledgeable, polite, and inviting when creating captions and copy for your posts/interacting with your audience.
If you’re not sure what to post or have run out of content ideas check out Bambu for templates to share.
Respond to messages and comments in a timely manner (you don’t want to take any longer than one or two days to respond to someone's question or inquiry)
- When creating content about a partner or a partner's offers make sure to gather a variety of photos and/or videos that represent that partner. Some examples include:
- Picture/Video of the owner and/or you with the owner
- Picture/video of the products and/or services the business offers
- Picture/video of the space of the business (inside, outside, etc)
- Use branded GetintheLoop images/videos
- Use appropriate stock imagery
- Create your own imagery/videos using Canva, Photoshop, Lumen5 and other editing tools
- Welcoming new partners when they join GetintheLoop
- Feature exciting partner offers
- Announce new and exciting product features
- Local information
- Local events
- Contests
- Celebrate important and fun holidays